Pure Retirement

PR01857 Pure logo with web address-04

Founded on the belief that everyone deserves to enjoy their later years, at Pure we offer customers market-leading lifetime mortgage solutions with flexibility at their core.

We believe in technology-led service, and have overhauled our online application form this year to improve both the adviser journey and the timeframes to offer. Additionally, we were proud to launch MyPure, the new way for customers to manage their lifetime mortgage accounts online including making one-off repayments, or applying for a cash release.

We’re proud to boast the market’s largest Intermediary Sales division to cater for adviser needs, including regional BDMs and Telephone BDMs. Additionally, we’ve also developed and grown a bespoke Customer Account Servicing department to directly assist customers post-completion – this has undergone a period of large growth and now boasts a total portfolio in excess of £5bn.

Pure website